For local businesses
Turn your offer into creator-facing instructions before matching, scheduling, and post tracking begins.
Free PopLocal tool
Campaign Brief Generator for Local Creator Campaigns
Create a professional creator brief in under 2 minutes. Add your business type, offer, visit rules, deadline, content requirements, and usage preference, then copy, download, or use it to start a managed PopLocal campaign.
1 Add your offer
2 Generate the brief
3 Copy, PDF, or save
Build your brief
Tell creators what to claim, film, disclose, and submit.
What you'll get
A ready-to-send creator brief.
Campaign overview
Offer details
Visit instructions
Content requirements
Disclosure guidance
Usage rights
After generation, your brief opens in a focused review window where you can copy it, download it, or ask PopLocal to help turn it into a managed campaign.
Generated brief
Your creator campaign brief
Why briefs matter
A clearer brief makes creator visits easier to manage.
A strong campaign brief keeps offers, visit rules, content expectations, commercial disclosure, deadlines, and post-link submission in one place.
For creators
Give creators the visit rules and content expectations before they request a time or attend.
For operators
Make campaign setup easier to review without relying on scattered messages or unclear notes.
Related PopLocal guides
Plan your creator campaign
London local creator marketingHow PopLocal manages creator campaigns for local businesses.
Restaurant creator campaignsFor menus, openings, tastings, and dining experiences.
Cafe creator campaignsFor brunch, coffee, pastries, remote-work moments, and weekend visits.
Beauty salon creator campaignsFor treatments, before/after content, trust, and bookings.
Fitness studio creator campaignsFor trial classes, class packs, memberships, and community content.
London UGC creatorsFor reusable creator content and local proof.
FAQs
Campaign brief generator questions
What is a creator campaign brief?
A creator campaign brief explains the offer, visit rules, content requirements, deadline, disclosure guidance, usage rights, and post-link submission process before a creator attends or publishes.
Can I use this brief outside PopLocal?
Yes. The generated brief is platform-neutral, so you can copy it or save it as a PDF. If you want PopLocal to manage matching, scheduling, and tracking, you can create a campaign after generating the brief.
Does this guarantee creator posts or business results?
No. The tool helps create a clearer brief. It does not guarantee creator availability, post performance, bookings, sales, reach, or ROI.
What disclosure should creators use?
Commercial campaign content should be obviously identifiable. When a creator receives payment, a free visit, gifted services, credits, or other rewards, the post should usually use Ad or #Ad.
What business types does the generator support?
The generator supports restaurants, cafes, bakeries, dessert shops, beauty salons, nail salons, lash and brow salons, hair salons, aesthetics clinics, fitness studios, and pilates studios.